The epitome of gimmick

*** The original address for this post is If you read this post anywhere else, it means: A. It’s stolen.  and B. You read some mighty boring sites (That would steal THIS). 😉  ***

I haven’t had much time to update in the past couple of days (lots of fun Java work) but I wanted to share a small site which I think is a serious contender to the “Epitome of Gimmick” award:

The concept is simple: Darkness takes less energy than light, therefore, if we make our screen entirely black, it will take less energy than if it were white (like Google).

It’s a gimmick for two reasons.

A. Depending on your screen, black may actually take more energy than white, and

B. If you had said this five years ago, people would have looked at you like you’re nuts and asked you if you didn’t have anything better to do. If you say it five years from now, people would look at you like you’re nuts and ask we don’t you invest your energy in some REAL energy saving solutions.  But now, right now, people are already concerned enough about the environment to listen to things like this, and clueless enough to actually follow them. This leads to a site which has no distinction other than its color scheme becoming a major destination on the Net.

Something that isn’t special, but has something that looks special enough to attract your attention. Yup, that a gimmick alright. 🙂 Personaly, I’m waiting for the IPhone app that would blacken the touch screen…

Ok, Back to JavaLand.